100 Black-Owned Cruelty-Free Beauty Brands To Support
Are you interested in supporting Black-owned businesses? You’re in luck! Numerous fantastic black-owned brands are offering cruelty-free beauty and lifestyle products nowadays.
I’ve put together a list of 100 exceptional Black-owned brands, featuring a wide range of products from skincare, makeup, and hair care to fashion and home decor.
Supporting businesses that reflect your core values is crucial, and these brands resonate with mine.
As an affiliate partner of various brands and sponsored content, we may earn commission on qualifying purchases. Disclaimer | Advertise With Us
By choosing to support them, we can help bridge the racial wealth gap, move away from problematic major corporations, and celebrate black culture.
Celebrating Black-Owned Cruelty-Free Beauty & Lifestyle Brands
If you’re like me, you care about uplifting women’s voices – especially women of color.
There are many ways to show your solidarity and support. With your actions, by listening, learning, unlearning, evolving, and by financially supporting black-owned companies and organizations.
I hope this list makes it easier for you to support Black-owned businesses. So, let’s dig into this list of black-owned cruelty-free companies!
Glo Melanin
Not only are Glo Melanin products 100% natural and vegan friendly, but proceeds from sales go to scholarships for Black women, as well as creating clean water access for people in Africa.
Topicals
Topicals is a black-owned and Gen-Z women-led brand. They are most known for their skincare products that help with stubborn, ingrown hairs.
Mented Cosmetics
The amazing women behind Mented Cosmetics, KJ Miller & Amanda E. Johnson created the brand so that every woman can find the pigment of their dreams.
They set out to create a vegan, cruelty-free brand that left no skin tone behind, and they did just that.
Mented is best known for its lipsticks. They’ve produced lip products with different finishes, formulas and 9 basic shades to fit each persons needs.
Axiology
Axiology‘s founder Ericka Rodriguez created the brand after she couldn’t find a good cruelty-free and vegan lipstick that didn’t dry out her lips.
So she went on a mission to makeover the beauty industry herself!
If you are looking for brilliant colored lipsticks, with no animal testing, and in eco-friendly packaging, Axiology is your new BFF.
Beauty Bakerie
Founded by cancer survivor Cashmere Nicole, Beauty Bakerie’s motto is Be Better, Not Bitter.
Beauty Bakerie carries all the vegan & cruelty-free makeup you could ever need for your lips, eyes and face. And the packaging is so cute!
- EYESHADOW PALETTE: With 4 mattes and 5 shimmers this neutral eyeshadow palette with satisfy all your cravings! This palette has subtle shades perfect for day wear and deeper shadows to transition to night.
Choose from 30 foundation shades and use their foundation finder to pick your perfect shade.
LIHA Beauty
LIHA Beauty was founded by Olympic athlete Abi Oyepitan and her mother Liha Okunniwa. The mother-daughter duo developed the line of cruelty-free Nigerian-influenced soaps and oils.
Juvia’s Place
Best known for its highly pigmented, bright-colored eyeshadow palettes, Juvias Place ensures that its shadows are fit for any skin tone, while being vegan and cruelty-free!
As a Nigerian-born woman, Chichi Eburu wanted to bring her heritage into her makeup line with bright colors and inspiration from African culture.
She looked at the beauty industry and did not see anything that truly represented African culture, so she set out to change that.
Choose from 26 eyeshadow palettes that cater to every need and desire, whether its bright pinks, purples, greens or blues, or neutrals for every day.
Obia Naturals
Sister and brother, Obia and Omini Ewah, started Obia Naturals to provide pH-balanced, vegan, cruelty-free, and herbal-based products that are guaranteed to work to people with all hair types.
Why are these products guaranteed to work? They’re science-based.
Obia is a trained chemist who is constantly working on improving its products and creating new ones.
Obia Naturals has expanded its product line from hair care to body and skincare. They offer shampoo bars, cleansers, conditioners, oils, and much more.
Put your trust into products created by people with the hair it is intended for.
Lovinah
Lovinah Supernatural Skincare is a true testament and celebration to African culture of sacred beauty.
Joy Ekhator created this brand to put her modern twist on the practices she learned from her grandmother in her native home, Nigeria.
Her goal is to share the healing power of plants, via cruelty-free, vegan products.?
Lovinah has products for face and body, as well as eyeshadow palettes inspired by African culture.
The coolest part about this brand, in my opinion, is the new Rituals section where you can get bundles of products perfectly formulated and paired together for your specific needs.
Josephine
Sholayide Otugalu named her cosmetics brand after the late dancer, Josephine Baker, who became wildly famous in the 1920s and dedicated most of her life to fighting racism.
When Sholayide was 16, she became very passionate about makeup and started to question some of the harsh ingredients in most of the products.
So, she created her own vegan and cruelty-free brand that can stand against other brands like Tom Ford and Giorgio Armani.
Josephine offers high-quality products for eyes, lips, and face.
Their metallic eyeshadows are to-die-for and the liquid highlighter gives such a beautiful glow from within look.
If you’re looking for luxe, high-end products, you’ve definitely come to the right place!
Coloured Raine
Loraine Dowdy created Coloured Raine in 2013, after leaving a job in the finance industry.
She wanted to pursue her dream of creating a cruelty-free beauty brand that gave women of color the opportunity to express themselves.
Coloured Raine has a wide range of makeup, from eyes, lips, face, and more!
They even have a blog up on their website that shows you how to get their signature looks step by step & shows which products you need.
Coloured Raine employees 100% black, 75% women and 25% men. When you shop Coloured Raine, you’re investing right into the black community.
Foxie
Foxie Cosmetic‘s founder Kayla Phillips has been living a vegan lifestyle for 14 years.
She started Foxie in April of 2015 with bath bombs, soaps, skin, body, and hair care, and has greatly expanded those categories with the addition of fragrances and home decor.
Kayla’s vegan and cruelty-free products definitely reflect who she is, with names inspired by her favorite bands and songs.
Jane Carter Solution
Jane Carter has been styling hair for as long as she can remember.
Jane Carter Solution, founded in 1992, is dedicated to creating natural and effective hair products for all types of curly hair.
- Five of the best selling styling and hair care products
They have everything from shampoo and conditioner to styling products. Find the perfect products for your hair with shopping by curl type or product type.
Nolaskinsentials
Jane Ormon created Nolaskinsentials when she noticed a lack of product in the beauty and skincare industry that catered to those struggling with acne for skin with melanin.
She made it her mission to create affordable & quality products that catered to all skin tones and skin types.
You can find any and every skincare product you can think of, for face or body, and for both men and women.
You can also search for products based on the product type, or the concern you have for your skin.
Another benefit of being a Nola Babe is its recycling program! If you ship back your empty products Nolaskinsentials will give you discounts on your next purchases. Everything is cruelty-free (but not vegan).
Black-Owned Cruelty-Free Beauty & Skincare
- Bask + Bloom Essentials
- Beauty Bakerie
- Black Girl Sunscreen – made our list of the best cruelty-free sunscreens!
- Coloured Raine
- Doubledown Cosmetics
- Elle Johnson Co.
- Ellie Bianca
- Foxie
- Hanahana Beauty
- Juvia’s Place
- Klur
- KNC Beauty
- Kreyol Essence
- Lauren Napier Beauty
- Lovinah Supernatural Skincare
- Marie Hunter Beauty
- Mented Cosmetics
- Oyin Handmade
- Plain Jane Beauty
- The Honey Pot Company
- The Lip Bar
- Unsun Cosmetics
All of the following black-owned cruelty-free beauty and skincare brands are 100% vegan, too!
- Axiology
- Base Butter
- EleVen by Venus Williams (skincare)
- Flaunt Body
- Habit Cosmetics
- JACQ
- Jane Carter Solution
- Josephine
- Laws of Nature Cosmetics
- Mudd Beauty
- Nolaskinsentials
- Novel Skincare
- OrganiGrow Hair co
- Oshun Organics
- PiperWai Made our list of top cruelty-free deodorants!
- Prime Beauty Cosmetics
- Range Beauty
- Ressentir Cosmetics
- September Rose Cosmetics
- Scotch Porter
- The Glowcery
- True Moringa
- Yubi Beauty
All of these black-owned cruelty-free nail polishes are 100% vegan, too!
- Habit Cosmetics
- CANDY x PAINTS
- Dimension Nails
- Habit Cosmetics
- OOO Polish
- People of Color Beauty
- Taupe Coat
Black-Owned Cruelty-Free Haircare
- Adwoa beauty
- Bask + Bloom Essentials
- Bekura Beauty
- Briogeo
- Ecoslay
- Flora & Curl
- Kreyol Essence
These black-owned cruelty-free haircare brands are 100% vegan, too!
- GIRL+HAIR
- Loving Culture
- Obia Naturals
- OrganiGrow Hair co
- Oshun Organics
- Young King Hair Care
Black-Owned Fashion Brands
- Aliya Wanek
- Fe Noel
- Golden Girly Shop
- Jade Swim
- LaQuan Smith
- Monrowe
- Oma the Label
- Phlemuns
- ReLove
- Sincerely, Tommy
- Thebe Magugu
- Victor Glemaud
- Wrking Wman
- Zou Xou Shoes
Black-Owned Jewelry and Accessories Brands
- Beads Byaree
- Brother Vellies
- Edas
- Humans Before Handles
- Serendipitous Project
- Telfar
- Tree Fairfax
- Vavvoune
- Yam
Black-Owned Wellness Brands
- Chakra Zulu Crystals
- Golde
- Maji Sports
Black-Owned Home & Lifestyle
- Alexandra Winbush
- EleVen by Venus Williams
- HarperIman
- Jungalow
- Kendra Dandy
- Linoto
- Ruby Love
- The Lam Label
Conclusion & More Ways To Support
I hope that this is a helpful guide to supporting black-owned cruelty-free beauty brands.
In conclusion, supporting black-owned cruelty-free beauty brands is not only a great way to discover high-quality, innovative products but also a meaningful way to make a positive impact.
By choosing these brands, we are supporting entrepreneurs who prioritize ethical practices and inclusivity while also contributing to closing the racial wealth gap.
It’s a powerful statement to stand behind businesses that align with our values of sustainability, cruelty-free practices, and celebration of diverse cultures.
As consumers, our choices matter. By intentionally supporting black-owned brands, we are not only enhancing our beauty routines with amazing products but also playing a role in promoting equity and diversity in the industry.
Let’s continue to uplift and empower these businesses, spread the word, and encourage others to do the same. Together, we can make a difference and contribute to a more inclusive and just world.
Read this next:
